Regional broadcaster Southern Cross Media has made an announcement to the Australian Stock Exchange stating that it intends to launch Network Ten’s new digital channel 11 on the Southern Cross Ten eastern states network on 11 January, the same date that it launches on Ten in Sydney, Melbourne, Brisbane, Adelaide and Perth.
The announcement covers Southern Cross Ten’s digital broadcasts across the aggregated markets of regional Queensland, New South Wales/ACT and Victoria – representing a total potential audience of around 6,246,000.
The announcement makes no specific mention of the channel being carried on Tasmanian Digital Television or Darwin Digital Television, the digital Network Ten affiliates operated jointly between Southern Cross Media and local rivals WIN Television and Nine Network respectively.
The roll-out of 11 to Southern Cross’ local broadcasts in the Spencer Gulf (SA) and Broken Hill (NSW) districts is also yet to be confirmed, although at present none of the commercial network multi-channels are broadcast in those regions pending the launch of new digital capacity next year.
The new channel 11 promises to offer a youth-focused entertainment line-up, headed by The Simpsons and Aussie soap Neighbours which are both moving exclusively to 11. The channel also promises to screen US titles including Dexter, 90210, The Office, Californication, The Cleveland Show, Smallville, Futurama, America’s Next Top Model and Nurse Jackie.